Location-based decision making is increasingly important as a competitive and management tool. Knowing the spatial relationship of customers, competitors, and prospects provides an invaluable platform for informed decisions in marketing and logistics. GLEC has access to all the latest data, applications, and modeling tools to help distill complex business environments into meaningful solutions. Following are just a few examples GIS applications for business:

Enterprise Marketing Data For this project, sales and marketing databases for a Fortune 500 division client were linked to custom territory maps. Using point and multi-variate thematic mapping, corporate managers can instantly understand market realities normally concealed in tedious text text reports and lists.

Census 2000 Demographics The Census 2000 data, including economic data like income and housing are now available as public information files. GLEC provides custom integration of Census data on a design or project basis. This thematic map, created for a grant application, shows income data by block group for a Michigan county.

Trade Area Optimization Sophisticated GIS tools such as gravity models and automated redistricting allow marketing managers to balance trade territories and meet competitive threats with optimal resources. GLEC has the expertise and experience to design a GIS solution to complex trade area decisions.

Business Maps Many businesses need a good reference map for their field sales or service staff. GLEC has a series of County and Multi-County options available for large laminated display maps that can include company data or artwork.